Ghirardelli Chocolate

A branding effort for Ghirardelli Chocolate using OOH and transit media. On board the Ghrardelli Cable Car, riders receive a coupon entitling them to a free cup of Ghirardelli Hot Chocolate at any Ghirardelli / Muni Kiosk.

photo of Ghirardelli Cable Car
photo of poster, Have a drink, we'll drive.
photo of Have a drink, we'll drive on trolley car
photo of hands wrapped around cup of Ghirardelli hot chocolate
photo of bus shelter poster
photo of kiosk
photo of app screenshot – directions to kiosk